In 2018, Panda Global announced that it would be bringing in YouTuber Jacob “Alpharad” Rabon IV as a minority shareholder and the team’s content director. For Bunney, his goal is to have a team that’s engaged with its community, and one that he feels can give back to it as well. He sees a lot of artificial growth and speculation that’s driving teams to make decisions that, in his eyes, don’t make financial sense. And the team has also gone on to find other non-endemic sponsors like Zippo, with its line of electronic hand warmers, and Japanese anime distributor Funimation - best known for popularizing Dragon Ball Z in the west.īunney has strong opinions on the current esports industry. Panda Global was the first esports team to land a sponsorship deal with Geico. Alan Bunney, MD said.Īnd it seems that brands have taken notice of Panda Global’s off-kilter approach. “Why does it matter if Shaquille O’Neal buys a part of my esports company? Shaquille O’Neal doesn’t know my games,” CEO of Panda Global and physician Dr. Instead, it likes doing things its own way, and it’s been working well so far. Notions of seeking large chunks of capital investment or jumping into the next hot game with $100M USD prize pots aren’t incentives for Panda Global. Panda Global’s approach flies in the face of just about every esports convention on the market. And instead of putting a guy in a panda suit, it created its own anime-girl mascot that took over the team’s Twitter account for a week. Instead of buying players from other teams, it recruited up-and-comers and groomed them to be top-level players. But in zeroing in on smaller communities, Panda Global has charted a unique path that no other team is taking.įor example, instead of hunting down celebrity investors, it found a YouTuber. , Mortal Kombat, and Shadowverse, the team has taken a different approach when compared to organizations like Cloud9 and Team Liquid by focusing exclusively on non-team games. In its quest to become the king of games like Super Smash Bros. It’s the best way to sum up Panda Global, an esports team that bills itself as the premier organization for 1v1 games.
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